Celebrating Africa in Africa,
we set out to tell a different story, with one purpose:
To shine a light on Africa’s Magic.

From the iconic creativity bursting from the continent;
to the ancient majesty of her Nature;
to her diverse people, Children of the Sun,
who remind us what true beauty looks like
through something as simple as a smile;
there is no limit to her Wonder.
Often, we need to go back to the beginning
to know how to move forward;
with wisdom and respect for the Wellbeing of our selves,
one another, and Earth.

Africa always knew the Way — There and Back.